ANalYsis

Ultimately, a process of breaking a complex topic into smaller parts to gain better understanding of it. Step by step, investigating a matter from different angles, therefore focusing down on each perspective and trying to understand how each contributes to the whole and makes up its essence.

REsearch

Is not purely the gathering of knowledge but about asking the right questions or working out where these sit in their context..... The collection of data which responds to those questions needs to happen in an on-going reflective manner, so that answers continuously adapt.

Education 

Learning is at its essence. Curiosity, observation and the building of knowledge are essential. But listening is key.

Innovation

In 

            Nouveau

                               Neu

                                        Orijinal

Strategy

'Do nothing that is of no use'
― Musashi Miyamoto, The Book of Five Rings